A recent global survey highlighted how social media is significantly influencing young trade professionals’ passion for their careers, despite ongoing social stigmas and lack of parental support.
The survey, conducted by Dewalt and WorldSkills International, reached out to young trade professionals from 69 countries and regions. It found that social media plays a crucial role in shaping their passion for skilled trades. The survey, which polled participants of the upcoming WorldSkills Competition 2024, aimed to understand the motivations, inspirations, and challenges faced by the new generation entering these essential career paths.
Chris Nelson, chief operating officer at Stanley Black & Decker, parent company of Dewalt, emphasized the importance of this data in advocating for skilled trades.
“We know that if we want to continue to advocate for these essential career paths, we must understand the next generation’s aspirations, motivations, and challenges,” he said. “This data will be vital to those efforts, particularly our Grow the Trades program, which funds vocational training and reskilling programs in construction and manufacturing to support the tradespeople of the future.”
Despite their enthusiasm, young trades professionals still face significant barriers. About four in 10 (42 per cent) of the respondents identified persistent social stigma as a major obstacle, while more than a third (35 per cent) pointed to a lack of parental support.
However, social media is emerging as a powerful tool for changing these perceptions. Three-quarters of the young professionals expressed a desire to use online platforms to raise awareness and visibility for skilled careers, recognizing its potential to inspire others to view these trades as fulfilling and rewarding.
The survey results also underscore the deep passion young professionals have for their trades and their eagerness to share this enthusiasm. This drive is complemented by a strong sense of independence and altruism among younger generations. Almost half (44 per cent) acknowledged that social media played a role in inspiring their career choices, with many being influenced by specific influencers or brands.
Additionally, nearly 70 per cent of respondents reported that their primary motivation for choosing a specific skill was the desire to work with their hands. Forty-four percent cited the desire to make a positive impact on the global community, while 42 per cent noted a willingness to start their own business. Cost-effectiveness and earning potential were also significant factors, with 45 per cent and 53 per cent of respondents respectively highlighting these aspects.
David Hoey, CEO of WorldSkills International, highlighted the need for innovative approaches to connect with young people.
“The findings from our survey highlight that to connect with young people, we need to be innovative and creative on how we present skilled career options,” he said. “It is essential to create diverse role models young people can relate to, use the power of social media to challenge outdated perceptions, and at every turn demonstrate that skilled careers are exciting, viable, and rewarding.”
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